This post is about finding the sweet spot – the point of connection between what interests you, and what interests your readers and potential clients.
If you read this post, you have a list of your abilities and interests, let’s find where that connects with your ideal client.
Example: Let’s say you specialize in a certain kind of property – rural acreages.
If that’s the case, your ideal client wants to buy one. What we know about people who buy rural:
The One Thing to Remember When Writing Your Blog Post
When writing a blog post, there is one key thing to remember: write for an audience of one. You are not trying to please everyone, reach everyone, or be broadly accessible.
I know, you probably hate this. I did too, for the longest time. I resisted the advice of experts to laser-focus my blogs to a single kind of reader. So my site became a mishmash of personal faith stories, writing tips for adults and children, and even realtor blogging advice. I felt there was something there for everyone.
When I finally did revamp so that each site was for a singular audience (RealtorBlogging101 is just for realtors, for example), branding was simple. Writing was easier. And whoever came to the site knew exactly what I was – or wasn’t – about. Once I knew who I was talking to, I could communicate more clearly and effectively, and actually be helpful.
Don’t try to be ‘everyone’s agent. It won’t work.
By trying to please everyone, you’ll please no one.
When you write out of this sweet spot, you’ll find people will start to feel like you understand them, and can really help them. Which is kind of the point.
Whoever Your Ideal Client Is, the Process is the Same.
1. Who is your ideal client? Write a 1-2 sentence summary of who they are.
2. List as much as you can about their interests and lifestyle.
3. Compare to the list of your own interests and abilities.
Where do they intersect? That is your sweet spot.
4. If you're brave, write a post on one of these sweet-spot topics, post it to your blog, and share the link below!